Marketing Washington DC

Question: Discuss about the Marketingfor Washington DC. Answer: In this research, the advertisement and availability of little cigars and cigarettes are being studied. The retail prices of tobacco and cigars in the market are being studied in the research paper. The study has been conducted by the method of sampling. The sample needs to be selected for this purpose. The stores around Washington DC that sells tobacco are being chosen for data collection. A multivariate linear model has been used for the purpose of the study. The data collection involves the use of a real time observation system. The odds ratio of the ease of use of LCC is being calculated at first and then the multivariate linear model has been fitted. The extent of relationship between the region of the country and the price of the cigarettes has also been calculated for the purpose of the study. The data collected from the 750 retailed outlet of licensed tobacco seller of Washington DC had been analyzed using multivariate models and it was seen that both the price per cigarillo and odds of availability of little cigar and cigarillo had decreased significantly in the manner of dose response with the increase in each quartile in the proportion of African Americas (Cantrell et al. 2013). There was a rise in the sale of cigar sales by 221% from the year 2000 to 2011. It was also seen that the companies had spent over 90% of their $8.4 billion in their budget of marketing in 2011. This had resulted in the survey to find the statistics of LCC. The prices of little cigar and other cigarettes has been found to be lower than regular price. The population of the young adult neighborhood was mainly found to have higher proportions of the African Americans. It was seen that these young adults and the African American were associated more with the exterior advertisement of little cigar a nd cigarillo. It was concluded from the study that the availability of the higher percentage of little cigar and cigarillo in the communities of African Americans and the lower price of these little cigar and cigarillo was seen to trigger the smoking habits in these groups. It can also be concluded that with the higher amount of outdoor advertising in the minority community of the neighborhood of young adults had developed environment to increase the smoking activities, initiate them and they get addicted to these smoking. Thus, it was seen that the availability, price and promotion of little cigar and cigarillo in this region and created a long term negative impact on the health of these people. Reference Cantrell, J., Kreslake, J.M., Ganz, O., Pearson, J.L., Vallone, D., Anesetti-Rothermel, A., Xiao, H. and Kirchner, T.R., 2013. Marketing little cigars and cigarillos: advertising, price, and associations with neighborhood demographics.American journal of public health,103(10), pp.1902-1909.